Art Moayedi 


CONTACT

Location / Toronto, Ontario

Phone / 416-559-1200

E-mail / atelierartbeat@gmail.com 

LinkedIn / https://www.linkedin.com/in/artbeatmarketing/


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Professional Summary

Dynamic and versatile Project Management Professional with over 20 years of extensive experience in project management for construction, sales, marketing, and communications projects. Proven track record in leading diverse teams, managing large-scale projects, and delivering results under tight deadlines. Skilled in strategic planning, resource allocation, and problem-solving, with a strong focus on quality and efficiency. Committed to driving project success across various industries, leveraging a unique blend of technical knowledge and creative leadership.



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CORE PROJECT MANAGEMENT SKILLS

·      Project Lifecycle Management: 

Proficiency in overseeing projects from conception to completion, ensuring all phases are executed effectively.

·      Budget Management: 

Expertise in budget planning, allocation, and cost control, which is crucial for construction projects.

·      Timeline Scheduling:

Ability to create, manage, and adhere to project timelines, including understanding lead times for materials and labor scheduling.

·      Risk Management:

Skills in identifying, analyzing, and mitigating risks, particularly those unique to construction projects.

·      Quality Control:

Ensuring that construction projects meet specified standards and regulations.


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CONSTRUCTION-SPECIFIC SKILLS

·      Technical Knowledge:

Understanding of construction methods, materials, and regulations. Your background in industrial engineering is highly relevant here.

·      Contract Management:

Experience in managing contracts with suppliers, subcontractors, and clients, including negotiation skills.

·      Site Management:

Ability to oversee construction sites, ensuring adherence to safety standards and operational efficiency.

·      Regulatory Compliance:

Knowledge of building codes, permits, and legal requirements specific to construction.


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LEADERSHIP AND COMMUNICATION

·      Team Leadership:

Demonstrated experience in leading and motivating teams, crucial for managing diverse construction crews.

·      Stakeholder Management:

Skills in effectively communicating with and managing expectations of various stakeholders, including clients, contractors, and team members.

·      Conflict Resolution:

Ability to address and resolve disputes or issues that may arise on-site or during the project lifecycle.





PROFESSIONAL EXPERIENCE


Note: The projects presented in this resume are organized to emphasize their relevance to the role, and are not necessarily listed in chronological order. This structure is designed to showcase the skills and experiences that are most applicable, while also reflecting the general timeline of my career progression.



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EXPERTISE IN FULL-SCALE CONSTRUCTION PROJECT LEADERSHIP

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Experienced in managing and executing comprehensive home renovations, encompassing all stages from design to completion. Demonstrated exceptional ability in coordinating trades, adhering to timelines, and innovatively designing spaces that significantly enhance project appeal and functionality.


Project Owner, Project Manager

2005 – 2020


·      Managed and executed 7 full-scale home renovation projects, handling every aspect from design and budgeting to trade coordination and execution.

·      Implemented innovative design elements, significantly enhancing project appeal and functionality.

·      Streamlined construction processes for efficiency, managing sequencing of trades for optimal workflow.

·      Achieved high profitability, with properties selling over the asking price, generating millions in revenue.





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STRATEGIC PROJECT MANAGEMENT IN CONSTRUCTION RELATED SALES, MARKETING AND COMMUNICATIONS

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Expertly handled marketing, sales, and communication projects within the construction industry. This involved strategic planning, execution, and management of projects that integrate industry-specific knowledge with cutting-edge marketing techniques.


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Branding and Marketing Project Manager, Contract

WHSC: Workers Health and Safety Centre

2021-2023


Role Summary:

WHSC is Ontario’s Official Workplace Training Centre. As the creative lead and project manager, I led the entire rebranding and marketing communications update for WHSC, encompassing the project from conceptualization to completion. This extensive rebranding initiative required strategic planning, close collaboration with vendors, and meticulous adherence to compliance standards.


Key Projects at WHSC:

       Complete Rebranding and Marketing Communications Update:

o   Managed the full spectrum of the rebranding project, including planning, consultation, execution, review, and production preparation.

o   Produced a range of deliverables, including new brands in English and French, comprehensive brand identity elements (mood boards, typesets, color palettes), brand guidelines, brand launch video, and office signage.

o   Ensured all project deliverables were AODA (Accessibility for Ontarians with Disabilities Act) compliant, aligning with legal and ethical standards.


Challenges:

       Maintained rigorous adherence to tight deadlines and project launch dates, ensuring timely and effective rollout of the new brand.

       Coordinated remotely with various vendors for file submission and accuracy checks, managing the complexities of long-distance collaborations.


Project Outcome:

       Successfully launched the new brand, receiving acclaim from senior management and clients.

       Effectively refreshed the brand's presence across all communication channels, including digital, print, and on-site office signage.

       Contributed to re-engaging the client base with the rejuvenated brand, enhancing its market presence and client relationships.


Skills Applied:

       Comprehensive Project Management

       Strategic Brand Development

       Cross-functional Team Leadership

       Vendor Coordination and Remote Management

       Compliance and Accessibility Adherence





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Project Manager, Contract

DuROCK

2005-2008


Role Summary:

DuROCK is a leading North American manufacturer specializing in advanced interior and exterior finish systems. As Project Manager, I spearheaded a variety of marketing communications and product development projects. My role encompassed comprehensive budgeting and estimation, innovative team building tailored to each project, effective team, and time management, as well as overseeing the entire creative process from conception to execution. Key responsibilities included stakeholder communications, turnkey production, packaging, and delivery of final products.


Projects at DuROCK:


·      Complete Marketing Communications Project:

o   Managed the entire lifecycle of marketing communications projects.

o   Executed effective team building based on specific project needs, leading to enhanced team performance and project outcomes.

o   Ensured meticulous time and budget management, aligning project objectives with financial constraints and timelines.

o   Oversaw creative and preparation management, ensuring quality and consistency.


·      Major Product Spec Sheet Binder Project Management:

o   Developed a comprehensive 300+ page technical binder, integrating budgeting and estimation processes.

o   Managed multiple trades and coordinated tab system creation, critical for cost-effective production.

o   Led the design, content, and proofing management, along with complete print management, including color offset printing and cost-effective one-color spec sheet design.

o   Directed binder production and bookbinding management, from conception to packaging and delivery.


·      DuROCK Finish Systems Binder:

o   Directed the concept-to-completion project management of an innovative product binder, tailored specifically for DuROCK's unique product offerings.


·      Training Videos Production:

o   Created and managed numerous training, corporate, and promotional videos, overseeing the project from concept to completion.


·      Sales and Marketing Collaterals:

o   Produced and managed a wide range of sales and marketing support materials, including brochures, flyers, leaflets, binders, and digital product sheets.


·      Event Project Management:

o   Managed event-related projects, including booth production management encompassing creative design, hardware selection, installation, and delivery.


Challenges:

·      Navigated complexities of dealing with multiple suppliers and vendors for each project.

·      Ensured meticulous proofreading and preparation to maintain high standards.

·      Excelled in time management and delivery, often under stringent deadlines.


Project Outcome:

·      Significantly enhanced brand recognition, enabling DuROCK to expand into international markets.


Skills Used:

·      Lifecycle Management

·      Deadline Adherence

·      Resource Allocation

·      Problem-Solving Mindset

·      Team Management

·      Critical Thinking

·      Strategic Planning and Approach

·      Quality Control





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Sales and Marketing Project Manager, Contract

Decorawall

2002-2009


Role Summary:

Decorawall stands is a manufacturer of innovative interior and exterior moulding systems. As the Marketing Project Manager, I was responsible for the comprehensive planning and management of marketing, online presence, and promotional projects. My role entailed the full spectrum of project management, from conceptual design to execution and delivery, focusing on both digital and physical marketing materials.



Projects at Decorawall:


·      Marketing and Online Project Management:

o   Orchestrated the entire marketing and online strategy, from planning to implementation.

o   Managed multiple sales and marketing collateral projects, including product brochures, sales sheets, binders, and one-pager leave-behinds.

o   Led the creation and delivery of a complete corporate identity package, encompassing branded business cards, letterheads, invoices, and shipping slips.


·      Website Development Project:

o   Directed the complete overhaul of the website, managing aspects from UI/UX design to content creation.

o   Oversaw creative development, coding, implementation, testing, launch, and delivery, ensuring a cohesive and user-friendly online presence.


·      Training and Marketing Videos:

o   Managed the production of various product feature, marketing, and promotional videos, overseeing budgeting, content and script development, full production, and post-production processes.


Challenges:

·      Effectively handled the complexities of coordinating with multiple suppliers and vendors for diverse projects.

·      Ensured rigorous proofreading and preparation across all marketing materials.

·      Excelled in managing time-sensitive projects, ensuring timely delivery without compromising on quality.


Project Outcome:

·      Significantly boosted brand recognition, contributing to Decorawall's expansion and market share growth.



Skills Used:

·      Lifecycle Management

·      Deadline Adherence

·      Resource Allocation

·      Problem-Solving Mindset

·      Team Management

·      Critical Thinking

·      Strategic Planning and Approach

·      Quality Control









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Project Manager, New Condo Launch Marketing, Contract

Times Group Development

2004-2005



Role Summary:

As key player in Canada's real estate sector, Times Group Corporation is renowned for its high-quality residential and commercial developments. I led the project management for the sales office of one of their prominent condo projects on HWY7. My role was pivotal in ensuring the seamless integration of marketing, branding, and operational aspects, from the initial concept to the final execution and public launch.


Key Project at Times Group Development:

·      Condo Project Sales Office Promotion:

o   Managed the end-to-end development of the marketing and communications for the launch and sales office, encompassing both interior and exterior design, ensuring alignment with the overall project branding.

o   Oversaw the production of sales materials, including sales sheets, binders, floor plans, and various signage elements such as banners and booth stands.

o   Coordinated the creation of promotional items and other sales-related materials to enhance customer engagement and brand visibility.


·      Digital Marketing and Microsite Development:

o   Directed the development of a microsite dedicated to promoting the condo development, ensuring it was both informative and visually appealing.

o   Managed online marketing strategies, including media planning and buying, to effectively reach target audiences.


·      Promotional and Advertising Campaign Management:

o   Orchestrated advertising campaigns, including grand opening events, sales phases announcements, and seasonal promotions.

o   Navigated strict deadlines and zero-tolerance timelines for event launches and time-sensitive ad campaigns, ensuring seamless execution.


Challenges:

·      Expertly managed collaborations with multiple suppliers and vendors, ensuring cohesion and timely delivery.

·      Maintained rigorous standards in proofreading and preparation across all marketing and sales materials.

·      Adapted to and successfully managed zero-tolerance deadlines, particularly for event launches and critical advertising campaigns.


Project Outcome:

·      The innovative marketing and sales strategies contributed to significant pre-sales success for the condo development, showcasing the development's appeal and potential.


Skills Applied:

·      Integrated Lifecycle Management

·      Rigorous Deadline Management

·      Strategic Resource Allocation

·      Innovative Problem-Solving

·      Effective Team Leadership

·      Advanced Critical Thinking and Strategic Planning





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HIGH-IMPACT PROJECT DELIVERY FOR PREMIER CLIENTS

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Managed complex and high-profile projects for renowned clients like Deloitte and the Ministry of Health. Oversaw large-scale initiatives from e-learning platforms to national health awareness campaigns, delivering exceptional results under tight deadlines.




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E-Learning Project Manager, Contract

Deloitte

2000-2001


Role Summary:

As the E-Learning Project Manager at Deloitte, I was entrusted with the crucial task of developing an online learning platform for the compliance team. This pioneering project, initiated in 2001, involved managing various aspects of e-learning course development, from content aggregation to UI/UX design, aligning with the emergent digital learning trends of the time.


Key Project at Deloitte:

·      Development of E-Learning Training and Continuing Education Courses:

o   Spearheaded the end-to-end management of an innovative e-learning program.

o   Coordinated the collection of educational material, ensuring comprehensive and relevant content coverage.

o   Managed UI and UX design processes, focusing on creating an intuitive and user-friendly learning platform.

o   Directed design and coding assignments, liaising with technical teams to ensure seamless functionality and integration.

o   Organized and managed on-location recording sessions with Deloitte's senior management, ensuring smooth operation and minimal disruption to their schedules.


Challenges:

·      Navigated new software adaptation and integrated innovative solutions to enhance the e-learning program's effectiveness.

·      Addressed the challenge of extremely tight project deadlines, ensuring timely delivery of all project components.

·      Overcame innovation barriers in a then-emerging e-learning landscape.

·      Coordinated with high-profile executives, handling their tight schedules and specific requirements with tact and efficiency.


Project Outcome:

·      Successfully launched a new online learning platform, markedly improving the engagement and quality of learning for Deloitte’s team.

·      Pioneered in establishing an e-learning platform at a time when digital learning was in its nascent stages, setting a new standard for corporate training and development.


Skills Applied:

·      Innovative Project Management

·      Deadline Mastery and Time Management

·      Strategic UI/UX Design Management

·      Effective Communication with Senior Executives

·      Adaptability to New Technologies

·      Creative Problem-Solving






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Project Manager - TV Series Production

Ministry of Health

1997-1998


Role Summary:

Managed a highly ambitious and socially impactful project for the Ministry of Health, overseeing the production of a 52-episode TV series focused on dental health and hygiene. This role demanded meticulous planning and execution of a large-scale media project, involving extensive coordination of various production stages and personnel.


Key Project at Ministry of Health:

·      Production of Dental Health and Hygiene TV Series:

o   Orchestrated complete turnkey planning for a 52-episode TV series, each episode lasting 45 minutes, broadcasted weekly over a year.

o   Managed the hiring and coordination of a large crew, including scriptwriters, production crew, studio directors, makeup artists, set designers, and more, totaling over 100 personnel.

o   Supervised all phases of production, from pre-production planning, set design and construction, to studio production, and post-production processes.

o   Led a team through the challenges of high-paced studio recording environments, involving multi-camera setups and live-switching.


Challenges:

·      Efficiently managed a team of over 120 professionals, addressing the complexities of various production stages.

·      Maintained strict budget adherence, ensuring all resources were effectively utilized and accounted for.

·      Navigated typical production challenges, such as unforeseen issues in studio environments, and managing support services like catering and logistics.

·      Upheld stringent deadlines, ensuring the project stayed on schedule and within budget.


Project Outcome:

·      Successfully delivered the TV series on time and within budget, with the episodes being viewed by millions.

·      The series significantly raised public awareness about dental health and hygiene, especially among parents of elementary school children.

·      Contributed to a more than threefold increase in dental check-up and prevention registration in the country, influencing a positive change in children's dental health.


Skills Applied:

·      Large-Scale Project Management

·      Team Leadership and Coordination

·      Budget and Resource Management

·      Strategic Planning and Execution

·      Crisis Management and Problem-Solving

·      Effective Communication and Team Motivation










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Educational Video Project Manager

Catholic Principals’ Council of Ontario (CPCO) in Partnership with Ministry of Education

2001-2004


Role Summary:

Managed a series of educational and training video projects for CPCO in collaboration with the Ministry of Education. This role required detailed coordination within school environments, ensuring safety, compliance, and minimal disruption, while producing high-quality educational content.


Key Project with CPCO:

·      Management of Educational and Training Video Projects:

o   Led the end-to-end production of four training and educational videos, managing all aspects from initial planning to final delivery.

o   Collaborated with high-profile stakeholders from the Ministry of Education and district school boards in Ottawa-Carlton and York region.

o   Ensured strict adherence to safety and compliance requirements during production, especially in active school settings and during challenging outdoor shoots.

o   Mitigated risks associated with harsh weather conditions and unanticipated production challenges, maintaining smooth operations throughout.


Challenges:

·      Navigated the complexities of filming within school environments, ensuring minimal disruption to students' daily schedules.

·      Coordinated with senior ministry and school board members, managing tight schedules and streamlining production processes.

·      Devised strategies to relax and guide non-professional talents, often in high-pressure recording settings.

·      Developed contingency plans (Plan B) for potential re-recordings and unforeseen issues.


Project Outcome:

·      Delivered a series of successful training and educational videos, covering crucial topics and new trends for school principals and management.

·      Surpassed expectations by completing the project ahead of schedule, despite anticipated delays due to the nature of working with amateur cast members.

·      Achieved project completion within budget, earning accolades from senior stakeholders for efficiency and smooth project execution.


Skills Applied:

·      Strategic Project Management in Educational Environments

·      Effective Stakeholder and Team Coordination

·      Risk Management and Contingency Planning

·      Adaptive Communication and Talent Management

·      Compliance and Safety Oversight









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Communications Project Manager, Contract

Humber College

2018-2021


Role Summary:

Led the project management for Humber College’s EDI Taskforce communications, covering an expansive range of content creation and awareness initiatives. This role demanded meticulous attention to detail and the ability to handle large-scale document production, video projects, and adherence to compliance standards.


Key Project at Humber College:

       EDI Taskforce Communications Management:

o   Directed the complete lifecycle of communications projects for the EDI Taskforce over a 3+ year period.

o   Managed the production of multiple annual reports, each averaging over 200 pages, along with numerous reports, analyses, announcements, invitations, and focus group initiatives.

o   Supervised the creation of over 1,000 pages of communication materials, ensuring consistency and quality across all documents.

o   Coordinated the production of three professional announcement and informational videos featuring high-profile leadership at Humber College.


Challenges:

       Ensured accuracy and quality in large document layouts, proofing, and structural integrity, adhering to tight deadlines.

       Adapted to unforeseen project demands, efficiently addressing immediate needs as they arose.

       Project Outcome:

       Significantly increased engagement with the EDI initiative, raising awareness on critical topics such as equity, diversity, and inclusion.

       Enhanced engagement among students, faculty, and staff at the college, fostering a more inclusive and aware community.

       Amplified engagement with senior leaders in the area, contributing to a broader awareness and understanding of EDI principles.


Skills Applied:

       Large-Scale Document and Communications Management

       Strategic Project Planning and Execution

       Quality Control and Compliance Adherence (AODA)

       Effective Stakeholder Engagement

       Responsiveness to Dynamic Project Needs





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DYNAMIC PROJECT MANAGEMENT FOR OVER 80 EMERGING AND MID-SIZED BRANDS

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Directed a diverse range of projects for more than 80 brands, demonstrating versatility and custom-tailored project management strategies. Successfully boosted client business growth, achieving significant increases in revenue and market presence.




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Project Management, Contract

Marketing and Communications Project Manager

Over 80 SMB Brands

2000 to 2023


       Led over 80 for startups and small to mid-size brands, managing hundreds of marketing and communications projects from concept to completion.

       Handled project budgets totaling millions, ensuring cost-effective and timely execution.

       Fostered long-term client relationships, contributing to significant business growth and revenue generation.

       Delivered customized solutions, resulting in doubled sales and 150% revenue increases for clients.




COMPUTER AND TECHNICAL SKILLS

Project Management and Productivity Tools:

·      Advanced proficiency in MS Office Suite (Word, Excel, Outlook, PowerPoint) for project documentation, data analysis, and presentations.

·      Familiarity with digital marketing automation and SaaS platforms like HubSpot, SharpSpring, MailChimp, enhancing project efficiency and client engagement.


Design and Creative Software:

·      Complete mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, Premier, After Effects) for creating high-quality visual content and presentations.

·      Experienced in using Final Cut Pro for video editing and post-production, essential for multimedia project components.


Digital Marketing Tools:

·      Skilled in the use of email marketing platforms and digital marketing strategies, contributing to effective online campaign management and client communication.



EDUCATION 

BEng | Industrial Engineering. Tehran Polytechnic University

1988-1992