E-mail / atelierartbeat@gmail.com
LinkedIn / https://www.linkedin.com/in/artbeatmarketing/
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CORE PROJECT MANAGEMENT SKILLS
· Project Lifecycle Management:
Ensuring that construction projects meet specified standards and regulations.
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Knowledge of building codes, permits, and legal requirements specific to construction.
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EXPERTISE IN FULL-SCALE CONSTRUCTION PROJECT LEADERSHIP
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Project Owner, Project Manager
· Managed and executed 7 full-scale home renovation projects, handling every aspect from design and budgeting to trade coordination and execution.
· Implemented innovative design elements, significantly enhancing project appeal and functionality.
· Streamlined construction processes for efficiency, managing sequencing of trades for optimal workflow.
· Achieved high profitability, with properties selling over the asking price, generating millions in revenue.
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STRATEGIC PROJECT MANAGEMENT IN CONSTRUCTION RELATED SALES, MARKETING AND COMMUNICATIONS
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Branding and Marketing Project Manager, Contract
WHSC: Workers Health and Safety Centre
• Complete Rebranding and Marketing Communications Update:
o Managed the full spectrum of the rebranding project, including planning, consultation, execution, review, and production preparation.
o Produced a range of deliverables, including new brands in English and French, comprehensive brand identity elements (mood boards, typesets, color palettes), brand guidelines, brand launch video, and office signage.
o Ensured all project deliverables were AODA (Accessibility for Ontarians with Disabilities Act) compliant, aligning with legal and ethical standards.
• Maintained rigorous adherence to tight deadlines and project launch dates, ensuring timely and effective rollout of the new brand.
• Coordinated remotely with various vendors for file submission and accuracy checks, managing the complexities of long-distance collaborations.
• Successfully launched the new brand, receiving acclaim from senior management and clients.
• Effectively refreshed the brand's presence across all communication channels, including digital, print, and on-site office signage.
• Contributed to re-engaging the client base with the rejuvenated brand, enhancing its market presence and client relationships.
• Comprehensive Project Management
• Cross-functional Team Leadership
• Vendor Coordination and Remote Management
• Compliance and Accessibility Adherence
· Complete Marketing Communications Project:
o Managed the entire lifecycle of marketing communications projects.
o Executed effective team building based on specific project needs, leading to enhanced team performance and project outcomes.
o Ensured meticulous time and budget management, aligning project objectives with financial constraints and timelines.
o Oversaw creative and preparation management, ensuring quality and consistency.
· Major Product Spec Sheet Binder Project Management:
o Developed a comprehensive 300+ page technical binder, integrating budgeting and estimation processes.
o Managed multiple trades and coordinated tab system creation, critical for cost-effective production.
o Led the design, content, and proofing management, along with complete print management, including color offset printing and cost-effective one-color spec sheet design.
o Directed binder production and bookbinding management, from conception to packaging and delivery.
· DuROCK Finish Systems Binder:
o Directed the concept-to-completion project management of an innovative product binder, tailored specifically for DuROCK's unique product offerings.
o Created and managed numerous training, corporate, and promotional videos, overseeing the project from concept to completion.
· Sales and Marketing Collaterals:
o Produced and managed a wide range of sales and marketing support materials, including brochures, flyers, leaflets, binders, and digital product sheets.
o Managed event-related projects, including booth production management encompassing creative design, hardware selection, installation, and delivery.
· Navigated complexities of dealing with multiple suppliers and vendors for each project.
· Ensured meticulous proofreading and preparation to maintain high standards.
· Excelled in time management and delivery, often under stringent deadlines.
· Significantly enhanced brand recognition, enabling DuROCK to expand into international markets.
· Strategic Planning and Approach
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Sales and Marketing Project Manager, Contract
· Marketing and Online Project Management:
o Orchestrated the entire marketing and online strategy, from planning to implementation.
o Managed multiple sales and marketing collateral projects, including product brochures, sales sheets, binders, and one-pager leave-behinds.
o Led the creation and delivery of a complete corporate identity package, encompassing branded business cards, letterheads, invoices, and shipping slips.
· Website Development Project:
o Directed the complete overhaul of the website, managing aspects from UI/UX design to content creation.
o Oversaw creative development, coding, implementation, testing, launch, and delivery, ensuring a cohesive and user-friendly online presence.
· Training and Marketing Videos:
o Managed the production of various product feature, marketing, and promotional videos, overseeing budgeting, content and script development, full production, and post-production processes.
· Effectively handled the complexities of coordinating with multiple suppliers and vendors for diverse projects.
· Ensured rigorous proofreading and preparation across all marketing materials.
· Excelled in managing time-sensitive projects, ensuring timely delivery without compromising on quality.
· Significantly boosted brand recognition, contributing to Decorawall's expansion and market share growth.
· Strategic Planning and Approach
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Project Manager, New Condo Launch Marketing, Contract
Key Project at Times Group Development:
· Condo Project Sales Office Promotion:
o Managed the end-to-end development of the marketing and communications for the launch and sales office, encompassing both interior and exterior design, ensuring alignment with the overall project branding.
o Oversaw the production of sales materials, including sales sheets, binders, floor plans, and various signage elements such as banners and booth stands.
o Coordinated the creation of promotional items and other sales-related materials to enhance customer engagement and brand visibility.
· Digital Marketing and Microsite Development:
o Directed the development of a microsite dedicated to promoting the condo development, ensuring it was both informative and visually appealing.
o Managed online marketing strategies, including media planning and buying, to effectively reach target audiences.
· Promotional and Advertising Campaign Management:
o Orchestrated advertising campaigns, including grand opening events, sales phases announcements, and seasonal promotions.
o Navigated strict deadlines and zero-tolerance timelines for event launches and time-sensitive ad campaigns, ensuring seamless execution.
· Expertly managed collaborations with multiple suppliers and vendors, ensuring cohesion and timely delivery.
· Maintained rigorous standards in proofreading and preparation across all marketing and sales materials.
· Adapted to and successfully managed zero-tolerance deadlines, particularly for event launches and critical advertising campaigns.
· The innovative marketing and sales strategies contributed to significant pre-sales success for the condo development, showcasing the development's appeal and potential.
· Integrated Lifecycle Management
· Rigorous Deadline Management
· Strategic Resource Allocation
· Advanced Critical Thinking and Strategic Planning
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HIGH-IMPACT PROJECT DELIVERY FOR PREMIER CLIENTS
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E-Learning Project Manager, Contract
· Development of E-Learning Training and Continuing Education Courses:
o Spearheaded the end-to-end management of an innovative e-learning program.
o Coordinated the collection of educational material, ensuring comprehensive and relevant content coverage.
o Managed UI and UX design processes, focusing on creating an intuitive and user-friendly learning platform.
o Directed design and coding assignments, liaising with technical teams to ensure seamless functionality and integration.
o Organized and managed on-location recording sessions with Deloitte's senior management, ensuring smooth operation and minimal disruption to their schedules.
· Navigated new software adaptation and integrated innovative solutions to enhance the e-learning program's effectiveness.
· Addressed the challenge of extremely tight project deadlines, ensuring timely delivery of all project components.
· Overcame innovation barriers in a then-emerging e-learning landscape.
· Coordinated with high-profile executives, handling their tight schedules and specific requirements with tact and efficiency.
· Successfully launched a new online learning platform, markedly improving the engagement and quality of learning for Deloitte’s team.
· Pioneered in establishing an e-learning platform at a time when digital learning was in its nascent stages, setting a new standard for corporate training and development.
· Innovative Project Management
· Deadline Mastery and Time Management
· Strategic UI/UX Design Management
· Effective Communication with Senior Executives
· Adaptability to New Technologies
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Project Manager - TV Series Production
Key Project at Ministry of Health:
· Production of Dental Health and Hygiene TV Series:
o Orchestrated complete turnkey planning for a 52-episode TV series, each episode lasting 45 minutes, broadcasted weekly over a year.
o Managed the hiring and coordination of a large crew, including scriptwriters, production crew, studio directors, makeup artists, set designers, and more, totaling over 100 personnel.
o Supervised all phases of production, from pre-production planning, set design and construction, to studio production, and post-production processes.
o Led a team through the challenges of high-paced studio recording environments, involving multi-camera setups and live-switching.
· Efficiently managed a team of over 120 professionals, addressing the complexities of various production stages.
· Maintained strict budget adherence, ensuring all resources were effectively utilized and accounted for.
· Navigated typical production challenges, such as unforeseen issues in studio environments, and managing support services like catering and logistics.
· Upheld stringent deadlines, ensuring the project stayed on schedule and within budget.
· Successfully delivered the TV series on time and within budget, with the episodes being viewed by millions.
· The series significantly raised public awareness about dental health and hygiene, especially among parents of elementary school children.
· Contributed to a more than threefold increase in dental check-up and prevention registration in the country, influencing a positive change in children's dental health.
· Large-Scale Project Management
· Team Leadership and Coordination
· Budget and Resource Management
· Strategic Planning and Execution
· Crisis Management and Problem-Solving
· Effective Communication and Team Motivation
Educational Video Project Manager
Catholic Principals’ Council of Ontario (CPCO) in Partnership with Ministry of Education
· Management of Educational and Training Video Projects:
o Led the end-to-end production of four training and educational videos, managing all aspects from initial planning to final delivery.
o Collaborated with high-profile stakeholders from the Ministry of Education and district school boards in Ottawa-Carlton and York region.
o Ensured strict adherence to safety and compliance requirements during production, especially in active school settings and during challenging outdoor shoots.
o Mitigated risks associated with harsh weather conditions and unanticipated production challenges, maintaining smooth operations throughout.
· Navigated the complexities of filming within school environments, ensuring minimal disruption to students' daily schedules.
· Coordinated with senior ministry and school board members, managing tight schedules and streamlining production processes.
· Devised strategies to relax and guide non-professional talents, often in high-pressure recording settings.
· Developed contingency plans (Plan B) for potential re-recordings and unforeseen issues.
· Delivered a series of successful training and educational videos, covering crucial topics and new trends for school principals and management.
· Surpassed expectations by completing the project ahead of schedule, despite anticipated delays due to the nature of working with amateur cast members.
· Achieved project completion within budget, earning accolades from senior stakeholders for efficiency and smooth project execution.
· Strategic Project Management in Educational Environments
· Effective Stakeholder and Team Coordination
· Risk Management and Contingency Planning
· Adaptive Communication and Talent Management
· Compliance and Safety Oversight
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Communications Project Manager, Contract
Key Project at Humber College:
• EDI Taskforce Communications Management:
o Directed the complete lifecycle of communications projects for the EDI Taskforce over a 3+ year period.
o Managed the production of multiple annual reports, each averaging over 200 pages, along with numerous reports, analyses, announcements, invitations, and focus group initiatives.
o Supervised the creation of over 1,000 pages of communication materials, ensuring consistency and quality across all documents.
o Coordinated the production of three professional announcement and informational videos featuring high-profile leadership at Humber College.
• Ensured accuracy and quality in large document layouts, proofing, and structural integrity, adhering to tight deadlines.
• Adapted to unforeseen project demands, efficiently addressing immediate needs as they arose.
• Significantly increased engagement with the EDI initiative, raising awareness on critical topics such as equity, diversity, and inclusion.
• Enhanced engagement among students, faculty, and staff at the college, fostering a more inclusive and aware community.
• Amplified engagement with senior leaders in the area, contributing to a broader awareness and understanding of EDI principles.
• Large-Scale Document and Communications Management
• Strategic Project Planning and Execution
• Quality Control and Compliance Adherence (AODA)
• Effective Stakeholder Engagement
• Responsiveness to Dynamic Project Needs
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DYNAMIC PROJECT MANAGEMENT FOR OVER 80 EMERGING AND MID-SIZED BRANDS
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Marketing and Communications Project Manager
• Led over 80 for startups and small to mid-size brands, managing hundreds of marketing and communications projects from concept to completion.
• Handled project budgets totaling millions, ensuring cost-effective and timely execution.
• Fostered long-term client relationships, contributing to significant business growth and revenue generation.
• Delivered customized solutions, resulting in doubled sales and 150% revenue increases for clients.
Project Management and Productivity Tools:
· Advanced proficiency in MS Office Suite (Word, Excel, Outlook, PowerPoint) for project documentation, data analysis, and presentations.
· Familiarity with digital marketing automation and SaaS platforms like HubSpot, SharpSpring, MailChimp, enhancing project efficiency and client engagement.
· Complete mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, Premier, After Effects) for creating high-quality visual content and presentations.
· Experienced in using Final Cut Pro for video editing and post-production, essential for multimedia project components.
· Skilled in the use of email marketing platforms and digital marketing strategies, contributing to effective online campaign management and client communication.
BEng | Industrial Engineering. Tehran Polytechnic University