Creative Director / Marketing Consultant / Graphic Designer / Artistic Storyteller
CONTACT
Location / Toronto, Ontario
Phone / 416-559-1200
E-mail / AtelierArtBeat@gmail.com
Website / AtelierArtBeat.com
LinkedIn / https://www.linkedin.com/in/artbeatmarketing/
Entrepreneurial-spirited and attentive Creative that generated over $8M in revenue and tens of millions for clients employing expertise in branding, marketing, advertising, graphic design, and video production, bringing one-of-a-kind stories to life. Fashions bold and clear visions to engage targeted audiences, expands operational footprint using superior technological knowledge, and executes measurable marketing campaigns on multiple social media platforms. Handles all aspects of business operations, engages clients, maximizing services and satisfaction, and establishes robust relationships. Dynamic problem solver with proven organizational, analytical, and follow-through capabilities while managing complex workflows. Appeals to and works with culturally diverse populations. Excellent leadership in high-pressure, challenging, and deadline-driven environments.
KEY SKILLS
Omni-Channel Marketing
Creative Direction
Brand/Rebranding Positioning
Video Production & Editing
Relationship Building
Digital & Social Media Marketing
Advertising/Marketing Campaigns
Graphic Design
Innovative Writing & Storytelling
Client Consultations
Excellent Communications
Cross-functional Collaborations
Project Management
Marketing Automation
Creative Problem-solving
PROFESSIONAL EXPERIENCE
Creative Lead/Consultant / Artbeat Marketing Agency / Toronto, ON / 2002 to 2023
▪ Doubled Secure Solutions sales, a security consultancy company, in six months; revamped and relaunched brand and received free media attention and PR coverage in Bahama's most prominent newspaper.
▪ Generated 500K+ impressions on social media platforms and improved brand recognition for prominent dental office by creating awareness campaigns laser-focused on the brand and not a generic practice.
▪ Magnified brand growth – with six-figure engagements – for a supply chain company; launched new sales support and web platforms, expanded territory operations, and opened other lines of business, including drug testing and driver training.
▪ Gained over 150% engagement growth month after month, generated $100K+ in the first quarter, and hit double-digit surges in each quarter with a 700%+ ROI for an e-commerce startup company; created and published brand strategy and story, completed branding package, and designed and launched e-commerce platform.
▪ Increased engagement by 500%, averaging 35% growth month to month and boosting revenue an additional $500K, earning 230% ROI in the first year; recreated brand positioning statements for a health and wellness company and developed targeted social media engagements focused on customers.
▪ Drafting a book: "Humanizing Digital Marketing," focusing on creating "brain-friendly" digital marketing communications to increase engagement.
▪ Served as a Marketing Awards Jury and Committee member for two consecutive years; moderated and spoke at various events.
Creative Director / Workers Health & Safety Centre – Health & Safety Provider / Toronto, ON / 2022 to 2023
Rebranded Ontario’s government-designated health and safety provider. Produced brand guidelines, selected colors and typography, established cohesive visual narratives, crafted videos, and authored communication materials.
▪ Orchestrated entire brand relaunch from start to finish; constructed bilingual (English and French) logo redesign, selected palettes based on color psychology, created comprehensive mood board, and crafted brand documentation to guide future endeavors; ensured all office and event spaces exuded new brand identity; earned accolades from client and stakeholders.
▪ Revamped digital presence and redesigned website from top to bottom; infused suite of marketing and sales support materials for both print and digital mediums; maintained visual consistency throughout platforms.
Creative Lead / Humber College / Toronto, ON / 2019 to 2022
Served as Creative Lead for Humber College’s Equity, Diversity, and Inclusion (EDI) Taskforce. Conceived, designed, and executed various materials, including reports, awareness campaigns, posters, and digital and video initiatives.
▪ Designed 25 professional documents and 1.2K+ pages focused on EDI-related guidelines while ensuring compliance with the Accessibility for Ontarians with Disabilities Act (AODA).
▪ Spearheaded 10+ awareness campaigns; increased engagements and awareness for taskforce’s initiatives.
▪ Completed three concept-to-completion awareness video shoots; managed entire production processes.
Creative Director / Lant Insurance / Toronto, ON / 2017 to 2018
Rebranded and relaunched Lant’s Insurance. Developed initial strategy/concept, color palette, mood boards, brand guidelines, typography, and videos, forging a deeper emotional connection between the brand and customers.
▪ Conceptualized creative design for brand’s 40th anniversary; increased existing and new client engagements and positioned company to compete with a major competitor.
▪ Managed brand’s awareness campaign; handled concept development, design, and implementation; launched video to share updates and strengthened client’s connection through customer-centric storytelling, touching the hearts and minds of targeted audiences.
Creative Director / PeopleLogic / Toronto, ON / 2014 to 2017
Played pivotal role in shaping the company’s creative direction, driving innovation, and ensuring that the organization’s messaging and branding effectively resonated with targeted audience.
▪ Increased website engagement by 100% and social media interactions with rebranding strategies.
▪ Worked closely with CEO and VP of Marketing; designed new brand concepts and awareness campaigns.
Applied Neuroscience Principles | Applied Psychology Principles | Persuasive Design Principles | Storytelling Principles | “Brain-Friendly” Communications Strategy | Gestalt Design Principles
TECHNICAL SKILLS
Adobe Creative Suite (Photoshop, Illustrator, InDesign, PDF, After Effects, Premier, Lightroom) | Final Cut Pro | Marketing Automation SAAS: HubSpot, SharpSpring, MailChimp, E-mail Marketing | MS Office (Word, Excel, Outlook, PowerPoint) | Video Production (Pre-Production, Production, Post-Production)
EDUCATION
MA in Graphic Design | Art University