CORPORATE ART Inspired by MARINE CARGO CHALLENGES

Lost in the lookalikes forest

INTEGRATING community in THE OFFICES

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SNEAK PEEK

Campaign

Brand Awareness and Positioning Campaign


Industry

Marine Cargo Insurance



ApplicationS

  • Website (hero and home page image)
  • Online display campaigns
  • Social media
  • Print marketing




Brief

  • Unique, Thoughtful and Different
  • Focus on issues customers face when they need help
  • Wordplay with concepts that are relevant to the customer with a punchline at the end
  • Engage the brain by encouraging it to connect the dots



Campaign Inspired by natural disasters

artworks

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Campaign

Brand Awareness and Positioning Campaign

Event Marketing


Industry

Marine Cargo Insurance



Convention

Industry's largest event



event't theme

Evolution




Brief

  • Inspired by a journey of 17,000+ years in the making
  • Using caveman paintings found in Lascaux Caves in France, a UNESCO World Heritage
  • Highlighting the contrast between human being's current status and the past
  • Compelling visuals that are unlike any other uninspiring, repetitive themes used
  • Get the audience to pause, and start thinking
  • Highlighting how far us, as humans in general, and trade in particular have evolved and the fact that the new norm requires fresh and forward thinking ideas and partners

Lost in the lookalikes forest

artworks

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behind the scene

Creative Thought Process

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Campaign

Brand Awareness and Positioning Campaign


Industry

Dental Practice Franchise



Application

Social media marketing

Outdoor advertising





Brief

  • Avoid conventional approaches
  • Be Unique, Thoughtful and Different
  • Focus on issues customers face when they need help
  • Wordplay with concepts that are relevant to the customer
  • Engage the brain by encouraging it to connect the dots
  • Clean layout all focused on the customer and keeping the brand on the side

A vibrant community in downtown toronto

Artworks

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behind the scene

Creative Thought Process

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behind the scene

Creative Thought Process

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behind the scene

Creative Thought Process

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Campaign

Brand Awareness and Positioning Campaign

Event Marketing


Industry

Auto Insurance (Classic Cars)



Application

Social media marketing

Print advertising

Online advertising

Out of home advertising






Brief

  • Personal and emotional touch
  • Focus on customer needs, not what brand does
  • Engage the audience
  • Pay tribute to customers' passion for the hobby

Artworks

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Campaign

Brand Awareness and Positioning Campaign


Industry

Telecommunication



Applications

Online display ad campaigns

Out of home ads




Brief

  • Simple, yet smart and engaging
  • Use of humour to convey message
  • Use the element of surprise to stimulate the brain

There is nothing like a gleam of humor to reassure you that a fellow human being is ticking inside a strange face.

Eva Hoffman

Artworks

Campaign

Brand Awareness and Positioning Campaign


Industry

Psychotherapy Practice



Application

Website design and retrofit



Brief

  • Be unique, not overwhelming
  • Convey a soothing and trustworthy tone
  • Relay hope and positive thinking
  • Keep it simple and easy to access
  • Pay close attention to user interface and user experience (UI/UX)

ARTWORKS

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