Marketing Communications Thoughts and Ideas

Over the years, One of the most common roadblocks that I have seen has been businesses' reluctancy to step out of the norms. They mostly rather "play it safe" when it comes to marketing communications and advertising. 

This plays a crucial role in hampering the efforts to perfect their marketing communications. That is why most businesses stick to the common fact-firing bullet points. 

What's wrong with bullet points, you may ask? It is like putting the cart before the horse. Logical bullet points are not memorable. Instead, they are far more effective in the hands of the sales teams, not marketing. 

This video is about the kind of difference it makes and how rewarding it could be to put together a well-thought plan that is anything but normal.



Most of the time we gather information to use at a later time. This all becomes useless if we forget  what we've witnessed when the time comes. This becomes crucial when it comes to marketing and communications, where the whole point is to be remembered. Otherwise, all the time and resources spent on marketing will be lost, or at its best, much less effective.

Simplifying is tough but rewarding trait. It takes a lot of hard work, vision and experience to shrink a concept or idea to its finest.

This however, could turn something otherwise pale and blunt into a remarkable, memorable and thought provoking concept and idea. Reaching such level though, requires strong vision, commitment, persistence and perseverance.  Those creations are the ones that will pass the test of time.