Lant

REBRANDING AND AWARENESS CAMPAIGN FOR LARGEST CANADIAN CLASSIC CARS INSURANCE COMPANY

After years of successful operation as Canada's largest classic car insurance company, Lant was ready to rev up their brand identity. Through our partnership with Lant and a strategic process that pushed the boundaries, they rolled out an entirely new look for modernizing its timeless business.

Lant

BRANDING & LOGO DESIGN FOR LARGEST CANADIAN CLASSIC CARS INSURANCE COMPANY

Lant Insurance embarked on an exciting journey of transformation, aiming to redefine its brand identity with a fresh, impactful logo. This project wasn't just about a visual makeover; it was a strategic move to encapsulate the essence of Lant Insurance in a symbol that speaks volumes. The goal was to craft a brand identity that resonated with their ethos and stood out in the competitive insurance landscape.

LANT BRAND IDENTITY

BRANDING / LOGO DESIGN

Elegance and Assurance: Lant Insurance's Timeless New Twist!

VERTICAL

INSURANCE

CHALLENGE

Overcoming a Generic Legacy

The challenge was unmistakable: the existing logo of Lant Insurance was a plain Jane – a mere Arial font with no unique features to distinguish it in the bustling market. It was essential to break away from this nondescript image and create something that not only caught the eye but also told a story. The logo’s lack of character was a blank canvas awaiting a transformation that could breathe life and identity into the brand.

SOLUTION

Crafting a New Identity

The breakthrough came during an insightful strategy session with the client. We delved into the heart of the brand, uncovering the core values that Lant Insurance stood for. It was clear that the brand was about more than transactions; it was about building familial bonds with clients, echoing the warmth and trust of a family unit. We drew inspiration from the unique, curved shapes of classic cars – symbols of elegance and personal touch. This led to the ingenious idea of integrating a license plate design into the logo, representing the highly personalized nature of the hobby and the client's business. This new brand identity was a harmonious blend of tradition, personalization, and a deep understanding of the client's needs – a true representation of Lant Insurance's renewed vision.

With their unique connection to a time past, classic cars stir up our thoughts and emotions like few other things. We wanted this special feeling to be the inspiration for our brand design.

"ArtBeat'S  work was phenomenal. I’ve done a lot of rebranding in my career, and the team understood the essence of our business and delivered a logo and a creative campaign that absolutely knocked it out of the park."




Fabian Aird,

Marketing Director