Lant

BRAND AWARENESS CAMPAIGN FOR LARGEST CANADIAN CLASSIC CARS INSURANCE COMPANY

Through a powerful collaboration with Lant Insurance, we unleashed unparalleled creativity and marketing prowess, crafting electrifying campaigns that connected with customers on a deep, emotional level.


Our partnership continued after creating a compelling brand design and identity (view details here), injecting heart and soul into every detail of our work. Together, we ignited a spark of passion that inspired loyalty and trust in those who followed our lead. With every campaign we crafted, we proved that marketing isn't just about selling a product – it's about forging a bond that lasts a lifetime.

Lant

REBRANDING AND AWARENESS CAMPAIGN FOR LARGEST CANADIAN CLASSIC CARS INSURANCE COMPANY

After years of successful operation as Canada's largest classic car insurance company, Lant was ready to rev up their brand identity. Through our partnership with Lant and a strategic process that pushed the boundaries, they rolled out an entirely new look for modernizing its timeless business.

Classic cars are more than a vehicle or a hobby. For the collectors, they are part of something more significant. They are a treasure trove of great memories. All those fun memories they created while cruising down the roads, windows rolled down as if inviting fresh air from an unknown world into theirs; it was like nothing else mattered in those moments. 

To their owners, classic cars are beloved reminders of a past full of happy moments shared with good friends - stories told over long journeys that felt like home no matter where you went or how far you travelled together. They carried more than just passengers – they carried precious memories made along the way, which will last forever in each person's heart!

Brand Awareness Campaign


The new brand demanded an incredible brand awareness campaign to win the hearts of their customers. To demonstrate how much they truly appreciate the passion and love of their customers when it comes to classic cars, to create an unbreakable bond through a well-planned brand awareness campaign. To stand out by making sure that customer's life was enriched in a meaningful way with them as part of its journey - not the other way around!

To acknowledge that classic cars were more than just vehicles; they represented emotional connections and life stories. With this in mind, to become part of those treasured moments instead dominating them with intrusive, self-bragging advertising tactics