A short corporate video w headshots

ERG initiative launch w headshots. One of the headshots was originally shot and saved by the staff and shared later with us to add to the footage (Morris Beckford @ 04:30 mark) which is a good quality comparison. The final video also supports closed caption.

A short corporate video.

Side note: Marlik Group Inc. is the corporate name and ArtBeat is a trade name under Marlik Group Inc.

A rough cut/storyboard for a telecommunication brand focusing on artificial intelligence. My proposed approach was to showcase the outcome and environmental advantages of their solutions rather than the conventional presentation that focuses on the technology itself. The visuals are for proof of concept for actual shoot and that is why there is a watermark on them.

Some fun stuff:

A series of storyboards (part of pre-production) for a 5G ad campaign. The SNI (single net impression) of the campaign was on 5G networks speed.


Please click on the thumbnail to see the bigger image and click on the right arrow to see the next slides of the storyboards

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Dare to break the boundaries


Using tech and IT in unthinkable situations. A skydiver using his laptop, a businessman working on his tablet under the sea w scuba gear, a contractor talking on this cell while surfing. Tagline: Dare the break the boundaries. 5G by STC


Campaign to continue with similar trilogy concepts


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A short intro/headshot

SNEAK PEEK

Campaign

Brand Awareness and Positioning Campaign


Industry

Marine Cargo Insurance



ApplicationS

  • Website (hero and home page image)
  • Online display campaigns
  • Social media
  • Print marketing




Brief

  • Unique, Thoughtful and Different
  • Focus on issues customers face when they need help
  • Wordplay with concepts that are relevant to the customer with a punchline at the end
  • Engage the brain by encouraging it to connect the dots



Campaign Inspired by natural disasters

artworks

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Campaign

Brand Awareness and Positioning Campaign

Event Marketing


Industry

Marine Cargo Insurance



Convention

Industry's largest event



event't theme

Evolution




Brief

  • Inspired by a journey of 17,000+ years in the making
  • Using caveman paintings found in Lascaux Caves in France, a UNESCO World Heritage
  • Highlighting the contrast between human being's current status and the past
  • Compelling visuals that are unlike any other uninspiring, repetitive themes used
  • Get the audience to pause, and start thinking
  • Highlighting how far us, as humans in general, and trade in particular have evolved and the fact that the new norm requires fresh and forward thinking ideas and partners

Lost in the lookalikes forest

artworks

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behind the scene

Creative Thought Process

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  • Slide title

    Write your caption here
    Button

  • Slide title

    Write your caption here
    Button

Campaign

Brand Awareness and Positioning Campaign


Industry

Dental Practice Franchise



Application

Social media marketing

Outdoor advertising





Brief

  • Avoid conventional approaches
  • Be Unique, Thoughtful and Different
  • Focus on issues customers face when they need help
  • Wordplay with concepts that are relevant to the customer
  • Engage the brain by encouraging it to connect the dots
  • Clean layout all focused on the customer and keeping the brand on the side

A vibrant community in downtown toronto

Artworks

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behind the scene

Creative Thought Process

Click on the arrow on either side to show/hide the details.

  • Slide title

    Write your caption here
    Button

  • Slide title

    Write your caption here
    Button

behind the scene

Creative Thought Process

Click on the arrow on either side to show/hide the details.

  • Slide title

    Write your caption here
    Button

  • Slide title

    Write your caption here
    Button

behind the scene

Creative Thought Process

Click on the arrow on either side to show/hide the details.

  • Slide title

    Write your caption here
    Button

  • Slide title

    Write your caption here
    Button

Campaign

Brand Awareness and Positioning Campaign

Event Marketing


Industry

Auto Insurance (Classic Cars)



Application

Social media marketing

Print advertising

Online advertising

Out of home advertising






Brief

  • Personal and emotional touch
  • Focus on customer needs, not what brand does
  • Engage the audience
  • Pay tribute to customers' passion for the hobby

Artworks

Please try fullscreen playback for optimum viewing experience.

Campaign

Brand Awareness and Positioning Campaign


Industry

Telecommunication



Applications

Online display ad campaigns

Out of home ads




Brief

  • Simple, yet smart and engaging
  • Use of humour to convey message
  • Use the element of surprise to stimulate the brain

There is nothing like a gleam of humor to reassure you that a fellow human being is ticking inside a strange face.

Eva Hoffman

Artworks

Campaign

Brand Awareness and Positioning Campaign


Industry

Psychotherapy Practice



Application

Website design and retrofit



Brief

  • Be unique, not overwhelming
  • Convey a soothing and trustworthy tone
  • Relay hope and positive thinking
  • Keep it simple and easy to access
  • Pay close attention to user interface and user experience (UI/UX)

ARTWORKS

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